“Ability proceeds from a fusion of skills, knowledge, understanding and imagination, consolidated by experience.
MICHAEL KLARKE
Itis vital to read relevant articles, surveys and opinions in our industry. We are learning new things every day and improving our skills.
So, here are some of our thoughts, findings and opinions. Enjoy!
Turning a Digital PR ‘failure’ into a success!
At Bednar Comms, we’ve faced the same challenges as the rest of the Digital PR industry this year, from unprecedented circumstances affecting campaigns to keeping productivity and motivation high during stressful periods. We’ve learned tons [...]
How we get creative and make campaign ideas
The idea is the starting point for the whole campaign. It’s a time that you need to get creative and produce an idea that isn’t just relevant for your client but is going to get [...]
Countries Trump Might be Good to Move to
We now know Trump is going to leaving the White House ... in January. The Independent (and many other publications) reported that 'Mr Trump has joked about leaving the country while talking about the prospect [...]
Will my subject line help me land coverage? Probably…
You can spend hours, days or weeks ensuring you have created a well thought out campaign, and when it is time to pitch, we invest a lot of time crafting the body of the email- [...]
What staying productive and motivated when working from home looks like for Bednar Comms
Trying to navigate the obstacles that are consistently thrown at you when living during a pandemic can be exhausting, and keeping your productivity and motivation high at work can feel impossible, but how have we [...]
The Misconceptions of making the move from Journalism to Digital PR
After spending years working towards a career in journalism, unsurprisingly the people around me were quite shocked to hear I was making the switch from news to Public Relations. Many people made the fair point [...]
