“Ability proceeds from a fusion of skills, knowledge, understanding and imagination, consolidated by experience.
MICHAEL KLARKE
Itis vital to read relevant articles, surveys and opinions in our industry. We are learning new things every day and improving our skills.
So, here are some of our thoughts, findings and opinions. Enjoy!
Using awareness days to your advantage
Every PR/outreach/content promotion team will have an event calendar. It's such an important asset (taken from more traditional PR). But while it's important to have all seasonal days, relevant events that are happening every year [...]
Offer videos when promoting content – here are some tools
The demand for videos when offering our content to publications is higher than ever. Almost every publication uses videos to engage with their readers and highlight news on a daily basis. So, if we want [...]
Analysing Your Target Publications’ Readership
Very recently our MD, Hana, spoke at BrightonSEO all about contacting journalists and outreach email tips. One of the things Hana highlighted was understanding publications' readership. And to understand it, we need to research it. [...]
Using Case Studies to Boost Your Digital PR Campaign
When launching Digital PR campaigns, we are making sure we have several things to support it. From images, videos and strong linkable assets to extra dataset or comments. But sometimes, we are missing one of [...]
We Are Open!
Last year I've decided to go freelance. And let me tell you, time flies by! I have now been freelancing for just over a year! Yay! It's been a great year, full of ups and downs - [...]
Running external research – write headlines not questions!
Many great campaigns are based on acquired data (external market research). When asking the right questions, you can collect some very interesting results that will turn into newsworthy stories and earn you or your clients [...]
