“Ability proceeds from a fusion of skills, knowledge, understanding and imagination, consolidated by experience.
MICHAEL KLARKE
Itis vital to read relevant articles, surveys and opinions in our industry. We are learning new things every day and improving our skills.
So, here are some of our thoughts, findings and opinions. Enjoy!
Will my subject line help me land coverage? Probably…
You can spend hours, days or weeks ensuring you have created a well thought out campaign, and when it is time to pitch, we invest a lot of time crafting the body of the email- [...]
What staying productive and motivated when working from home looks like for Bednar Comms
Trying to navigate the obstacles that are consistently thrown at you when living during a pandemic can be exhausting, and keeping your productivity and motivation high at work can feel impossible, but how have we [...]
The Misconceptions of making the move from Journalism to Digital PR
After spending years working towards a career in journalism, unsurprisingly the people around me were quite shocked to hear I was making the switch from news to Public Relations. Many people made the fair point [...]
Pausing a Campaign? Sometimes the best thing you can do!
We love celebrating our successful campaigns, those that go viral, those that achieve amazing results for our clients (be that 50 links or 10 from publications that they really wanted to target). But we also [...]
First Birthday and Second Office Opening for Bednar Comms
We are very proud to announce the opening our second office in Bollington, Macclesfield. After a successful first year in business, it’s great to share the wonderful news of expanding from our Manchester-based office to [...]
Joining the Bednar Comms Team as Digital PR Executive
I landed my role at Bednar Communications just one month after graduating. This was my first job post-university and, my first job in the world of digital. PR had always been something I was interested [...]
