After spending years working towards a career in journalism, unsurprisingly the people around me were quite shocked to hear I was making the switch from news to Public Relations. Many people made the fair point [...]
We love celebrating our successful campaigns, those that go viral, those that achieve amazing results for our clients (be that 50 links or 10 from publications that they really wanted to target). But we also [...]
I landed my role at Bednar Communications just one month after graduating. This was my first job post-university and, my first job in the world of digital. PR had always been something I was interested [...]
We all see great examples of campaigns, and a number of links those campaigns earned, shared with us on social media. We are all proud to show our successful projects. Here at Bednar Comms, we [...]
One of our clients has a clear objective - every campaign needs to go international, but not just that - we have specific countries we need to target and successfully build links in. So how [...]
We create campaigns every day, big or small! And when we share it with the press, we can't wait to show off our design - whether that's a landing page showcasing new tool, large design [...]
Every PR/outreach/content promotion team will have an event calendar. It's such an important asset (taken from more traditional PR). But while it's important to have all seasonal days, relevant events that are happening every year [...]
The demand for videos when offering our content to publications is higher than ever. Almost every publication uses videos to engage with their readers and highlight news on a daily basis. So, if we want [...]
Very recently our MD, Hana, spoke at BrightonSEO all about contacting journalists and outreach email tips. One of the things Hana highlighted was understanding publications' readership. And to understand it, we need to research it. [...]
When launching Digital PR campaigns, we are making sure we have several things to support it. From images, videos and strong linkable assets to extra dataset or comments. But sometimes, we are missing one of [...]
