There are many tactics when it comes to generating coverage. From running large content campaigns, data-led content pieces, visuals, to real-life stories, reacting to journalists requests, newsjacking and piggybacking on news.

However, whatever tactic we do, we need to make sure it’s relevant and timely. For that, having an event calendar is vital.

It’s quite time-consuming to create one, collecting all national and international days, national and international events and other news that could be relevant to your brand or client.

And here comes the good news – I’ve created one, and it’s up for grabs. You can download the Event Calendar here.

Make changes to it, add or exclude any events to make it as relevant to your brand or clients as possible.

And in November, I’ll be sharing a new calendar for 2019.